Florence has been mentioned more than a thousand times throughout the RSS channels we monitor. This location appears to be especially popular on the channel 'Luxury Daily' where it has more than a dozen mentions. As seen in the chart below, Florence had the highest popularity figure in November, 2016.
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[...] March 15, 2017 for stays completed by May 1, 2017. Triple rewards points are offered on stays in Florence, Milan, Naples, Rome, Palermo, and Turin. All other cities in Italy get double rewards points. [...]